Cookie Policy

Cookies Policy

Cookies Policy

This policy explains how Linguaphone Group Limited trading as Pingu’s English (“Pingu’s English”) uses cookies and how we may collect and process information about you through our website, (the “Website”).

What are cookies?

Cookies are small files of letters and numbers that are placed on your computer (or internet enabled device) if you agree to them. Cookies contain information that is transferred to the hard drive of your computer or storage of your internet enabled device.

Why do we use cookies?

Pingu’s English uses cookies to collect information about the use of the Website and to distinguish you from other users in order to provide you with a good experience when you browse the Website and to allow us to improve our Website.

When you visit we set Google Analytics to measure the number of visitors, to see where they come from, how visitors navigate the site, how long they stay on each page, whether they are new or returning visitors and which resources they access. The data collected using Google Analytics is all anonymous. This helps us to develop new content and to improve the way the Website works.

What cookies do we use?

Our Website uses three kinds of cookie (using categories suggested in the International Chamber of Commerce UK’s cookie guide (see

These are:

(1) strictly necessary cookies – these are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our website;

(2) performance cookies – these allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily; and

(3) functionality cookies – These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

The table below explains the cookies used by Pingu’s English as at 1 March 2021. We will update this information as and when we introduce new functionality to the Website.

Cookie NameCookie purposeDefault expiration of cookie
_utmtTo limit the amount of data that is collected.10 minutes
_utmaTo track whether the user has visited before, so we can count how many are new visitors to the site or a certain page.2 years
_utmbTo calculate the average length of time a visitor spends on our site (which works in conjunction with_utmc)30 minutes
_utmcTo determine the end of a browser session and to determine whether the visitor was in a new session/visit.When you close your browser
_utmzTo determine how the visitor reached the site (e.g. from another site or from a search engine).6 months
_gaTo count how many people visit the site by tracking if a visitor has visited before (which works in conjunction with _utma).2 years
_gatTo manage the rate at which page view requests are made10 minutes

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

For further information on Google Analytics and opting out, please visit To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

The Website may also link through to third party websites which may use cookies in respect of which Pingu’s English has no control. We therefore recommend that you check the relevant third party privacy policies for information.